It was more a realisation that I didn’t want to be a stay-at-home mum full time — not because there’s anything wrong with that, but because I needed something that was mine too. Something creative. Something I could build.
So I just started.
In my kitchen.
No fancy setup. No business plan. Just a love for flowers and the decision to give it a go.
And from there, it slowly grew.
One arrangement turned into another. One order became weddings. Weddings became a business. And over time, I taught myself everything I needed to know while raising four children and building life alongside my husband.
Now, 20-odd years later, I’m an established florist in Shrewsbury, Shropshire — still self-taught, still hands-on, still completely in love with what I do.
It didn’t happen overnight.
It happened because I started anyway.
Julie 🫶🏻
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I remember you doing it at home and from then to now your talent with flowers are amazing
Your flowers are always so beautiful x
I was there at the beginning ish delivering your flowers to your house and you know I’ve always said your an absolute amazing Florist ❤️❤️❤️
your investment is carefully split to create something beautiful, fresh, and delivered with care.
Here’s how it works:
• VAT – removed straight away (this goes to the government)
• Labour – time, skill & design expertise to create your flowers
• Sundries – wrapping, boxes, ribbons, water sources & materials
• Delivery – fuel, time & ensuring your flowers arrive perfectly
What’s left… is the actual flower spend 🌿
And that’s why florist flowers are so different from supermarket bunches.
You’re not just paying for stems.
You’re investing in:
✨ Design
✨ Quality
✨ Care
✨ Experience
We don’t just “put flowers together”…
we create something that makes someone feel something 💜
If you’ve ever wondered why floristry costs what it does — this is why.
And if you value quality, service and beautiful design…
you’re exactly the kind of client we love working with.
Save this so you understand your flower investment 🌸
or send it to someone who thinks flowers are “just flowers” 👀
🫶🏻
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I’ve always been drawn to art, colour, and creating something beautiful from nothing.
My first real taste of floristry came working in a flower shop. That’s where it clicked — the textures, the scents, the way flowers can completely change how a space feels… and how people feel in it.
I wanted to be creative, use my hands. I wanted something that was mine, something I could grow, build, and pour myself into.
Flowers gave me that.
What started as curiosity quickly became passion — designing arrangements, learning how blooms work together, and realising this wasn’t just “a job”… it was a craft I genuinely loved.
And that’s how I ended up here — still creating, still learning, still completely obsessed with what flowers can do.
📍Shrewsbury Shropshire Uk 🇬🇧
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Flexing (reflexing) rose petals doesn’t mean they’re dead — it’s a design technique.
We gently open the petals to:
✨ Make the rose look bigger
✨ Create a soft, romantic, luxury feel
✨ Give that full, “just-picked garden” look
It’s the difference between a tight bud… and a high-end floral design 💫
Fresh roses. Styled differently.
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💜Design Your Own Wedding Flowers Experience💜
This experience is honestly one of the most emotional parts of the wedding journey — you get to create your bouquet, bridesmaids, Grooms button hole and ceremony/ Top table with your bridesmaids/mum just days before the wedding.
I only take a limited number of these each month so it stays really personal.
Dm “I want the wedding experience” 🫶🏻
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For the bride who understands that luxury is felt in the details…
This bouquet was never about “just flowers.”
It’s about texture that draws you in, movement that feels effortless, and a palette so beautifully considered it elevates everything around it.
Soft garden blooms layered with sculptural succulents and delicate trailing foliage — designed to feel organic, yet undeniably refined. The kind of bouquet that doesn’t compete… it completes.
Because when you walk down the aisle, every eye won’t just see you…
They’ll feel the atmosphere you’ve created.
And that’s the difference between flowers…
and design.
💜For couples who want their wedding to feel as incredible as it looks — your date is your first step.
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This means more to me than just flowers.
I started this while raising a family…
Building something around creativity, but also around people.
Because I’ve always believed—
It’s not just about how something looks.
It’s about how it makes you feel.
I know how much this day means to you.
The excitement.
The pressure.
The wanting everything to be just right.
And I also know…
You shouldn’t have to carry all of that on your own.
So when you work with me, you’re not just booking a florist.
You’re choosing someone who:
* Listens properly
* Guides you honestly
* Cares about the outcome as much as you do
Because when the day comes…
I don’t want you worrying about flowers.
I want you walking in and thinking:
👉 “This is exactly how I imagined it.”
Dm Julie
📍Shrewsbury Shropshire Uk 🇬🇧
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You got me and made my day the most special day ever the flowers were so beautiful and I will never forget ❤️❤️❤️
You will never be for everyone… and that’s okay 🤍
Not everyone will understand your value.
Not everyone will see the care, the time, the detail, the heart behind what you do.
But the right people?
They feel it instantly.
They don’t question your worth.
They don’t push your boundaries.
They don’t try to make you smaller to fit their budget or expectations.
They choose you because they get you.
So if we’re not the right fit for you… that’s absolutely fine.
Because we are everything to the people who truly appreciate what we create ✨
And those are our people.
Have a beautiful day 💫
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Am I the only one… or do other florists see this too?
Couples, if you’ve shared your full floral vision and the quote comes back too good to be true…
it usually is.
Because beautiful, abundant, professionally designed wedding flowers don’t come from guesswork — they come from experience, proper planning, and honest pricing.
A quote to leave you thinking:
“If it’s priced too low, something’s been missed.
And on your wedding day… that’s a risk you feel.”
“The right florist doesn’t just price your flowers… they protect your vision.” 🫶🏻
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